MOTIVATIONAL FACTORS FOR PERSONNEL TRAINING DURING A CRISIS: AN INTEGRATIVE MODEL

Abstract

The article explores the issue of employee motivation for professional learning under conditions of crisis, which is one of the most pressing topics in contemporary management and psychological practice. During a crisis period, companies face increased uncertainty, resource scarcity, and the need for rapid adaptive changes, all of which directly affect employees' psychological states and their willingness to engage in professional development. At the same time, employee learning is a critical factor in maintaining organizational competitiveness, making it essential to understand motivational mechanisms in such challenging contexts.
The relevance of this research lies in the need to develop effective tools for learning motivation that take into account not only external circumstances but also employees' internal psychological resources. The aim of the study is to describe and theoretically substantiate the author's model of employee motivation for learning, which reflects the complex context of crisis and integrates both external (sociocultural and corporate) and internal (value-semantic, cognitive, metacognitive, and personal) resources. Particular attention is given to the role of self-regulation and the ability for reflection as key mechanisms for sustaining motivation for development under psychological and emotional pressure.
The theoretical foundation for the proposed model includes principles of self-determination theory (E. Deci, R. Ryan), expectancy theory (V. Vroom), psychological safety theory (A. Edmondson), and current research in personality psychology and adult education. The study employs a comprehensive methodology, including theoretical analysis of scientific literature, modeling, expert evaluation, and semi-structured interviews with managers and employees of enterprises operating under crisis conditions.
As a result, an integrative model of learning motivation has been developed, accounting for the multi-level interaction of individual, socio-psychological, and organizational factors. The model can serve as a theoretical basis for the design of professional development programs that enhance employee engagement in learning and mitigate the demotivating effects of crisis. The practical significance of the study lies in the adaptability of the proposed model to the specific needs of individual enterprises, allowing for the strategic continuity of workforce development even in unstable economic conditions.

Keywords: learning motivation, staff development, organizational crisis, psychological safety, training programs, employee engagement, human resources

Accepted: 19.06.2025

Reviewed: 17.09.2025

Published: 30.09.2025

DOI: https://doi.org/10.31108/3.2025.9.2.13